At Performance Networks, we offer captive portal solutions designed to improve customer experience, secure Wi-Fi access, and gather valuable data. We deliver tailored solutions for various industries, including cafes, pubs and hotels, ensuring reliable and efficient captive portal services that meet specific business needs. Our solution, SupaFi helps businesses improve customer engagement, maintain data security, and use customer data for better decision-making.
What is a Captive Portal?
Simply put, a captive portal is a web page that newly-connected wifi users see before they are given access to the broader internet or a network’s resources. Sometimes called splash pages, they can display welcome messages or login details, or inform users of access conditions.
Quite often, a captive portal will deny internet access over open wifi until a web-based form has been completed. Until this is done, the user is ‘captive’, hence the name.
Make your Guest WiFi Work for You
Most customers nowadays expect free Wi-Fi as standard when visiting a bar, restaurant, hotel, or retail outlet. Instead of merely providing a Wi-Fi password for internet access, savvy businesses are using captive portals.
A captive portal restricts internet access to legitimate customers and collects essential data to build detailed visitor profiles. This information is crucial for creating more targeted and impactful marketing strategies. Performance Networks’ solutions enable businesses to enhance customer experience, ensure secure Wi-Fi access, and use data for better decision-making and engagement.
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How Captive Portal Works
Users are prompted to access the guest Wi-Fi network when they enter a location with a captive portal. The process involves three simple steps for a seamless connection:
Login
Visitors can log in by completing a short form with their email address, through their social media accounts, or by accepting terms and conditions via a tick box. This step ensures only legitimate users gain access.
Social Media Engagement
If visitors use their social media accounts to log in, they can be prompted to like or follow your business’s social media pages. This not only grants access but also enhances your online presence.
Redirection
After logging in, visitors are redirected to a specific page on your website or a customisable landing page. This page can display your current promotions, advertisements, or any other content you want your customers to see.
By using a captive portal, businesses can offer secure Wi-Fi access, gather valuable customer data, and increase engagement with targeted marketing efforts. This technology transforms offering free Wi-Fi into a strategic tool for enhancing customer relationships and driving business growth.
Installing the Supafi Captive Portal
Most of our customers start off with a demonstration of Supafi’s many capabilities and features. If they are happy with what they see, the next stage is usually a trial, where our technical experts will assess Supafi’s compatibility with a customer’s current systems.
Our captive portal can be integrated into most systems using the latest equipment from leading manufacturers. If not, we can discuss ways to adapt the portal to accommodate other technology.
After a successful trial period comes full installation. But that’s far from being the final stage. As a Supafi client, you’ll benefit from a high level of customer and technical support. And, if your business grows, Supafi is fully scalable up to a global level.
The Benefits of Our Supafi Captive Portal
Adding the Supafi captive portal to your guest Wi-Fi brings numerous advantages:
Targeted Marketing
Shape future marketing campaigns more accurately by analysing live customer data, such as location, telephone numbers, and email addresses.
Brand Awareness
Use the splash page to capture user attention and highlight offers, new products, services, or events.
Customer Insight
Gain a better understanding of customer behaviours through analytics, enabling tailored advertising and improved user experience.
Revenue Generation
Optionally charge for internet access using payment platforms like Stripe and PayPal or a voucher system.
Controlled Connection
Limit bandwidth to prevent slow service due to heavy downloads, ensuring a smooth experience for all users.
Network and Data Security
Protect your brand with DNS filtering, restricting access to harmful or age-restricted sites. Supafi ensures complete control over gathered data, maintaining user privacy.
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If you would like to trial a captive portal, speak to a team member today.
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What Our Customers Are Saying
"We were grateful that Performance Networks pulled out all the stops to deliver a project within a very tight timescale and to budget. From the planning to the implementation, the Performance Network team worked closely with the BISC IT team, ensuring what was provided best suited the BISC’s needs. And even when things did not go to plan, the Performance Networks team adapted quickly to the new situation and came up with alternative approaches which delivered the same objectives to the same cost. The rural location and older buildings with their associated infrastructure make any BISC IT project a challenge, but Performance Networks overcame every obstacle without hesitation, delivered as promised and followed up with post-implementation support which was unfailing. We would happily turn to Performance Networks again for future projects."
Sarah Butler – Librarian and Head of Learning, BISC
"From the first point of contact Performance Networks have been amazing. They are extremely knowledgeable when it comes to networks and WiFi and are able to turn a complex topic into something simple and easy to understand. I can’t recommend them enough to anyone who needs a new network or is experiencing performance or connectivity issues with their existing network."
Steven Bennett, Head of IT, Manchester Central
"Performance Networks’ knowledge and expertise on WiFi solutions were invaluable to us during this huge and complex upscale project, and we are delighted with the work they have completed over the last few months.” “We’re really pleased to have completed this project, which is quite an undertaking and brings the technical infrastructure of our 19th century Palace very much up to speed with modern-day requirements."
Nick Johnson, IT Manager, Alexandra Palace
"Performance Networks resolved a complex ongoing WiFi issue in one visit; they are fast to respond and highly professional. We have since engaged them for further WiFi consultancy and thoroughly recommend their services."
David Jackson, DHL
"WiFi is now only an issue if it’s not available – and these occasions have been very few and far between. Access Points are remotely monitored so that Performance Networks can inform management if there is a problem even before they’re aware. Guests have a support line to call in case of difficulty. Performance Networks has helped Ragdale Hall to update its infrastructure to meet the requirements of the business, which is more and more reliant on technology. Guests and suppliers want instant communication, they need banks to provide immediate authorisations. All of this depends upon a stable platform, with excellent response when issues arise. As with WiFi, Ragdale Hall’s staff are only concerned when the technology gets in the way of providing outstanding customer service. Performance Networks have provided that stability and have been pro-active in ensuring that Ragdale Hall maintains and improves its systems."
Keith Palmer, IT Systems manager Ragdale Hall
"I have worked with several WiFi providers over 15 years at CCT, and Performance Networks are the only one who have truly understood the needs of our organisation. With three large conference centres that experience high guest footfall, our WiFi requirements are significant. Performance Networks have delivered a solution that meets our needs fully. I’ve been really impressed with their service after the installation too. They monitor our entire network and their support is second-to-none, proactively identifying and resolving issues before we’re even aware of them! I’m confident to say that our WiFi is sector-leading, which has a huge impact on guest experience."
Grant Farrant, Operations Director
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