Gail’s Bakery, a beloved chain of artisan bakeries, first opened its doors in 2005 and has since grown to over 150 locations across the UK. Known for its handcrafted breads and baked goods, Gail’s is committed to providing a warm and inviting atmosphere for customers in-store and online.
Performance Networks has partnered with Gail’s Bakery for over a decade, working closely with their IT team to design, implement, and support bespoke Wi-Fi solutions for each location. This ensures a reliable and secure network experience for both staff and customers.
Challenge
When Gail’s Bakery first approached Performance Networks over 10 years ago, their goal was clear: they needed a reliable Wi-Fi solution to handle the demands of a growing, customer-facing business. With more bakeries opening across the UK, the Wi-Fi infrastructure needed to provide connectivity and support their business objectives, including customer engagement, data collection, and network security.
Additionally, Gail’s required a way to:
- Offer guest Wi-Fi while gathering GDPR-compliant customer data for marketing.
- Protect their network from inappropriate or harmful content, ensuring security and a positive user experience.
- Maintain consistent, proactive support to ensure maximum uptime across all their bakery locations.
Solution
Performance Networks developed a complete, tailored solution to meet the unique needs of Gail’s Bakery:
Wi-Fi Infrastructure:
We designed and implemented a high-performance Wi-Fi network across all Gail’s locations, ensuring reliable coverage and connectivity for both staff and customers. Each location was kitted out with the necessary hardware to maintain consistent network performance, even during peak times.
Captive Portal:
For Gail’s customer-facing business, Performance Networks provided a fully branded Captive Portal solution. When guests connect to the Wi-Fi, they are directed to a custom login page where they can provide details such as their email address. This data is collected in a GDPR-compliant manner and provides valuable insights into customer behaviour, allowing Gail’s marketing team to engage more effectively with their audience.
Content Filtering:
Performance Networks implemented a content filtering solution to enhance network security and ensure a safe browsing experience for customers. This prevents customers from accessing harmful or inappropriate websites, safeguarding both Gail’s network and their customers from potential security threats.
Proactive Support and Monitoring:
Beyond the initial design and implementation, Performance Networks provides ongoing support for Gail’s locations. Our proactive monitoring ensures any potential issues are identified and resolved quickly, reducing downtime and keeping their network running smoothly. This level of service allows Gail’s IT team to focus on other business areas, confident that their Wi-Fi network is in expert hands.
The Results
Thanks to Performance Networks’ tailored Wi-Fi and network solutions, Gail’s Bakery has enjoyed over 10 years of seamless connectivity and security across all its sites. Our Captive Portal solution has empowered them to:
- Collect valuable customer data for marketing, enabling more personalised and targeted campaigns.
- Ensure a safe and secure network for their customers, with content filtering to block harmful websites.
- Maintain maximum uptime and network performance, with ongoing proactive monitoring and support.
Performance Networks has partnered with Gail’s Bakery for over a decade to provide a robust and secure Wi-Fi infrastructure tailored to their business needs. From guest Wi-Fi and customer data collection to network security and ongoing support, our solutions help Gail’s deliver an exceptional in-store experience while staying connected with their growing customer base.
If your business is looking for a bespoke, reliable Wi-Fi and network solution, Performance Networks has the expertise and experience to help you succeed.
